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When we began working with FaceSign.ai in September 2024, they were already off to a strong start. Co-founders Luke Abrams and David Gonen were in the early stages of rolling out their breakthrough identity verification technology, introducing it to key decision makers across fintech, financial services, and digital platforms where fraud prevention is mission-critical.

Our initial focus has been to build a global ABM marketing strategy designed to connect and nurture relationships with high-value prospects inside target organizations.

Through a combination of LinkedIn campaign management, precision audience targeting, and message optimization, Actum helped FaceSign establish a credible and consistent presence within the fintech and fraud prevention community. By aligning every touchpoint — from outreach sequences to content themes — with FaceSign’s core message of trust and real-time identity verification, the campaign began building measurable traction with C-level and director-level decision-makers across global markets.

Key Results

• 25% increase in targeted prospects on Co-Founder David Gonen’s LinkedIn account
• 28% increase on Co-Founder Luke Abrams’ LinkedIn account
• Direct engagement with hundreds of C-level and mid-level decision-makers
• Growth rate exceeding the B2B industry average by more than 10x

Overview

The Challenge

FaceSign, an emerging leader in AI-driven fraud prevention and identity verification, has developed a breakthrough technology but requires a well-defined go-to-market plan to reach enterprise decision-makers in the fintech, banking, and financial services sectors.

The goal is to create visibility, credibility, and consistent engagement with the right audiences while showcasing the company’s core value of human-level trust in digital identity. FaceSign requires more than brand awareness; it needs meaningful traction with C-level and mid-level leaders responsible for fraud prevention, compliance, and innovation.

The Solution

Actum is developing a precision global ABM strategy to connect FaceSign’s vision with the right decision-makers across its target markets. The focus is on creating an authentic presence, building strategic visibility, and designing a scalable system that grows with the company.

Key Deliverables:

• Developing targeted Sales Navigator lists segmented by title, company type, and region
• Crafting a four-message LinkedIn outreach and nurture sequence for authentic engagement and conversation-driven connections
• Designing branded content and micro-assets aligned with FaceSign’s message of trust and real-time identity verification
• Building monthly analytics dashboards to track outreach growth, engagement trends, and conversions
• Supporting ongoing optimization through data-driven insights, message testing, and audience refinement

This integrated approach positions FaceSign as a trusted, AI-driven innovator, continuing to create measurable traction with enterprise-level prospects worldwide.

The Results

Within the first 90 days, FaceSign is gaining measurable traction with C-level and director-level decision-makers across the fintech, banking, and fraud prevention sectors. The campaign continues to validate both the strategy and the market opportunity.

Key Outcomes:

• 25% increase in targeted prospects on David Gonen’s LinkedIn account
• 28% increase in targeted prospects on Luke Abrams’ LinkedIn account
• Direct engagement with hundreds of qualified prospects across North America and Europe
• Strengthened visibility among leaders in fraud prevention, risk, and innovation
• A repeatable, data-driven system for ongoing growth and market readiness

For context, B2B tech companies in the BaaS and BaaP sectors typically see LinkedIn audience growth of only 1–2% per month (12–24% annually) without dedicated ABM or paid campaigns. FaceSign’s 25–28% growth in just a few months represents an exceptional performance curve, confirming the strength of its strategic ABM foundation.

Looking Ahead

FaceSign’s ongoing growth shows what happens when strategy, execution, and message alignment work in sync. With a strong foundation in place, the company continues to expand its reach among key decision-makers in fintech, banking, and fraud prevention.

Actum’s data-driven ABM framework ensures that every connection, campaign, and conversation contributes to measurable outcomes — more qualified leads, deeper relationships, and stronger market positioning.

As FaceSign continues to evolve, the partnership remains focused on scaling visibility, accelerating engagement, and strengthening its role as a trusted leader in AI-driven identity verification. The momentum built through this strategy is setting the stage for continued growth and long-term market confidence.

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In the competitive world of financial planning and tax mitigation, credibility and visibility are key to building trust with high-net-worth individuals and business owners. Recognizing the power of LinkedIn as a platform for professional engagement, a leading tax mitigation law firm partnered with Actum to transform its underperforming online presence into a reliable source of qualified leads and meaningful industry connections.

When the engagement began, the firm faced stagnant growth and minimal traction on LinkedIn. Despite offering specialized expertise in complex financial strategies, their posts were reaching the wrong audience, generating little interaction, and failing to convert attention into opportunity. Their starting metrics told the story: just 447 followers, 85 average impressions, and an engagement rate of 0.16%.

To overcome these challenges, Actum designed a data-driven Account-Based Marketing (ABM) and LinkedIn campaign management strategy that combined thought leadership content, targeted outreach, and audience segmentation. By developing a structured content calendar, building Sales Navigator prospect lists, and creating authentic engagement sequences, Actum helped the firm establish authority, connect with the right decision-makers, and drive measurable growth across every key metric.

Overview

The Challenge

The client, a law firm specializing in tax mitigation strategies for business owners and high-net-worth individuals, struggled to generate meaningful engagement and attract
qualified leads on LinkedIn. With their inconsistent posting, their content wasn’t reaching the right audience, and their follower base remained stagnant.

At the start of the engagement, the firm’s LinkedIn metrics reflected limited traction:

• Followers: 447
• Average Impressions: 85
• Average Clicks: 2
• Average Engagement Rate: 0.16%

The Solution

To address these challenges, Actum implemented a comprehensive LinkedIn growth and engagement strategy focused on both visibility and relevance.

• Developed a weekly thought leadership content calendar showcasing the firm’s expertise in tax mitigation and compliance.
• Built targeted Sales Navigator lists segmented by title, company type, and region to connect with high-value prospects.
• Crafted a 4-message LinkedIn outreach and nurture sequence designed for authentic engagement and conversation.
• Created monthly analytics dashboards to track audience growth, post performance, and lead conversion metrics.

The Results

Within the campaign period, the firm experienced dramatic growth in visibility, engagement, and qualified lead interactions.

• Followers: Increased from 447 → 1,909
• Average Impressions: Grew from 85 → 2,380
• Average Clicks: Increased from 2 → 110
• Engagement Rate: Improved from 0.16% → 5.25%

This growth reflected not only greater reach but also a significant improvement in audience quality — positioning the firm as a thought leader in tax mitigation and attracting consistent inbound opportunities from ideal prospects.